Sunday, January 26, 2014
Pantene Comercial
I found this commercial on youtube and I think that it sums up perfectly some of the stereotypes that are presented in society, especially in the workforce. It is a pretty short video so please watch it and let me know what you guys think. I really thought that it was interesting, and I think these stereotypes of women can be applied to many other places in the world than just the office. Here is the link: http://business.time.com/2013/12/10/pantene-powerfully-breaks-down-every-sexist-workplace-stereotype-in-one-ad/
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I really like your example because I feel like it is a great example of feminist marketing, which seems to be a fairly new concept in our culture. We discussed in class the other day how advertisements are often laden with gender stereotypes; it is refreshing to see how feminism can be used as a marketing tool, mostly because it shows how receptive our society is becoming to feminism as a movement.
ReplyDeleteWOW, that literally is what we are talking about in our class. This is an amazing example, you should show it as a show and tell as well. This happens so much in our society and people pay no mind to it at all. Its amazing to see both of the stereotypes together.
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